MISSION: To be an informative, entertaining, 'edgy' insider source - neither politically correct or gossip driven - for information about the "high end" of the New York fashion industry.
HISTORY & SITE DESCRIPTION: Lookonline.com is a true "insider's guide" to the who, what, where, and why of New York fashion. The service, on-line first as a BBS in early 1994 and then on the web independently since March 1995, offers both free and paid subscription sections: the first monthly streaming ( beginning in 1999) video report covering New York fashion industry on the web called 'The New York Fashion Report,' and the 'Masters of Fashion' video/interview series of conversations with some of the 'legends' of American fashion. In addition, our main news page has been designed since 2002 as a blog (we are also the first fashion blog on the Internet) and is called the (DFR: Daily Fashion Report), market reports, profiles, book reviews,interviews, gallery reviews, product reviews & gift guides, editorial cartoons, round table discussions,original runway photos and Op-Ed articles written by contributing columnists who are among the best known fashion editors and writers in New York.
AUDIENCE: Fashion industry professionals: editors,
reporters, fashion directors, retailers, designers, buyers; on-line publishers,
TV producers, and educators. Here is just a partial list of the publications,
companies and stores our readers are from: The New York Times, The New
Yorker, Financial Times, French Vogue, The Wall Street Journal, PBS, Voice of
America, Reuters, Donna Karan, InStyle Magazine, Time Magazine, Worth Magazine,
The Washington Post, American Vogue, British Vogue, Harper's Bazaar, Vanity
Fair, Swarovski, Hickey Freeman, Chanel USA, The New School, Loving &
Company,The New York Post, Doneger, Tobe Report, The Boston Herald, Sportswear
International, Neiman Marcus, WWD, People Magazine, IMG World, Fashion Group
International, Diffa, The LA Times, PR Consulting, Doyle Galleries, The
Metropolitan Museum of Art, New York Daily News, New York Magazine, CBS News,
Asian Magazine, Elle Magazine, Paul Wilmot Communications, LaForce + Stevens,
New York 1 News, The Miami Herald, The Museum at FIT, Teen Vogue, Nordstrom,
Bergdorf Goodman, Saks Fifth Avenue, Macys, Playboy, Modeparis.com, Variety,
Brides Magazine, More Magazine, Ebony, Dallas News, Condé Nast, Essence,
The Observer among many others.
TRAFFIC: January 2014 daily usage average is about 1,500 unique user
sessions per day (7000 page views) to our free access areas. In addition,
we reach directly via our e-mail newsletter 'DFR: Daily Fashion Report Update'
1290 key fashion industry leaders: top editors, columnists, TV producers,
fashion directors, publicists, designers, stylists and educators. Our other
'DFR: Daily Fashion Report' emailed updates reaches 1385 subscribers who have
signed up for the free version.
ADVERTISING: The site delivers a current average of a 120,000 ad impressions a month.
We do not accept click through based advertising as part of a targeted campaign on our site. However, we do offer banner ad/text ad sponsorships - rates are negotiated depending on frequency, size and position on a case-by-case basis. There are so many possible combinations for advertising on our site. A simple text ad placed on our DFR: Daily Fashion Report is $100 a month for a three month minimum run. A banner ad to run on our main news page - DFR: Daily Fashion Report and a text or banner ad to run on all our newsletters that we send out to our mailing lists. The price would be $500 a month for a minimum of 3 months.
Another alternative would be to sponsor our monthly New York fashion report that is sent out to our subscribers. We are looking to begin again a combination text and video report ( which would run on U tube). The cost would be $600 a month (three month minimum) A third alternative would be to run a banner ad on our home page and have a text/banner ad run on all of our emailed newsletters to our subscribers. The price would be $750 a month.
Finally, to sponsor our Master's of Fashion interviews with some of the greatest names in fashion. Each report would be sent to our mailing lists and would appear as a permanent link from our main newspage at http://blogger.lookonline.com next to our other interviews. The price would be $500 per interview ( we suggest doing one bi-monthly).
EDITORIAL: Publisher: For over 14 years
Ernest Schmatolla, who before becoming the publisher of the
Lookonline.com, worked as a New York fashion photographer. His clients,
included many of New York's top designers who hired him to shoot their press
kits, lookbooks and fashion shows. His work, including both editorial and show
photography has appeared in over 50 magazines, newspapers, and trade
SITE AWARDS: They include: Microsoft "Best of the Web" listing for fashion; Elle Magazine "Great Site" selection; New York Magazine's Site of the Day; Topcache "Best of the Web"; NBNSOFT Content Award; "Best on the Planet" Award; Luckman Five Star Award; Angel of Fashion Award "Hall of Fame"; LookSmart Editor's Choice; WebSelect Site; and Yahoo "New York Cool Site" link.